PPC User Acquisition Manager
Responsibilities
- Create, monitor and optimize campaigns on different platforms
- Conduct market research to identify new growth opportunities. Plan, launch, test and optimize new marketing channels and initiatives
- Collaborate closely with the content team as well as the tech team to improve user experience and results
- Continually provide creative best practices and feedback to drive high-performing advertising campaigns
- Help develop an in-house system to automate the buying process
Requirements
- At least 1 year of experience in running large-scale, performance-oriented PPC campaigns for a large publisher – A must
- Exceptional analytical and quantitative skills, Strong Excel skills
- Ability to perform in a fast-paced, start-up environment
- Bachelor’s Degree in Economics, Business Administration, Industrial engineering or an analytical field
- Fluent English
