It’s an exciting time for us here at Exorigos, as we have just received confirmation from Google that we have the go-ahead to partner with them in their new Multiple Customer Management (MCM) program. MCM is a new enterprise to guarantee that traffic is of the highest standard, and we are both proud and happy to be a part of this exclusive initiative.
Recently, we have put in a lot of effort and hard work, along with the Google Ad Manager Team, to be able to realize this project. We are glad to update everyone and let you all know that this effort was a success.
MCM falls under Google’s larger goal to decrease the amount of spam and streamline the industry in general. Another goal of MCM is to increase the amount of top-quality traffic brought to advertisers. Exorigos has the same plans and is delighted to be added to the growing group of Google Partners to aim for this higher standard.
Over the past couple of years, the ad tech industry has seen some substantial changes in an attempt to bring more transparency, higher quality, and more privacy to the field. At Exorigos, we are proud to be involved in these efforts. We are pleased to work with Google, which has an instrumental role in modernizing the industry standards and practices.
Our main aims are to offer our partners the best quality inventory and both a brand-safe and spam-free arena. All the while maintaining viewability and discoverability in levels that surpass industry standards. This partnership with Google Ad Manager guarantees our commitment to these aims.
We wish to offer a big thank you to our colleagues at Google, who offered us help and support throughout this entire process, and for their undertaking to encourage and grow the future of digital video in a more transparent and trustful way.